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ARCHINA建筑中国8月26日加拿大蒙特利尔讯,在庆祝成立 65 周年之际,GKC 建筑与设计公司开启了新的篇章,推出了全新的品牌形象、重新设计的网站,并巩固了作为工业和商业项目战略合作伙伴的强大地位。
ARCHINA Architecture China reported from Montreal, Canada on August 26.As it celebrates its 65th anniversary, GKC Architecture & Design is entering a new chapter by unveiling a refreshed brand identity, a redesigned website, and a stronger position as a strategic partner for industrial and commercial projects.
展开剩余92%此次重组由首席执行官兼首席合伙人 Fernando Lozano 主导,标志着一次深刻的转变:快速增长、在北美(多伦多、温哥华和洛杉矶)的扩张、新的合作伙伴以及超越传统建筑服务的产品。
This realignment, led by Fernando Lozano, CEO and Principal Partner, marks a profound transformation: rapid growth, expansion across North America (Toronto, Vancouver, and Los Angeles), new associates, and an offering that goes beyond traditional architecture services.
“这一改变不仅仅关乎形象,”费尔南多·洛扎诺表示,“它体现了我们的愿景,同时也重申了我们的DNA:一个理解商业挑战,并将愿景与行动相结合,从而将雄心勃勃、可持续且有意义的项目变为现实的战略合作伙伴。”
“This change is not just about image,” says Fernando Lozano. “It’s a way to embody our vision while reaffirming our DNA: a strategic partner who understands business challenges and aligns vision and action to bring ambitious, sustainable, and meaningful projects to life.”
例如,在工业领域,自动化、严格的法规和可持续性显著增加了项目的复杂性,需要合作伙伴具备超越蓝图的思维。GKC 在这方面脱颖而出,成为行业领导者和专家,提供周到及时的建议,全力支持客户的业务目标并优化项目交付。
In the industrial sector, for example, automation, stringent regulations, and sustainability have significantly increased project complexity, requiring a partner who can think beyond the blueprints. In this context, GKC stands out as a leader and expert, providing thoughtful, timely recommendations that fully support clients’ business objectives and optimize project delivery.
根植于团队价值观的品牌重塑
Rebranding rooted in team values
GKC 的品牌重塑计划以对公司内部文化的全面评估为基础,并得到了整个团队的积极参与。这一包容性流程有助于明确并强化组织的核心价值观——领导力、协作精神和卓越表现。这些基本原则如今指导着团队的日常行动,塑造着他们如何协同工作、如何与客户和合作伙伴互动,以及如何为社区做出贡献。
GKC’s rebranding initiative was grounded in a thorough evaluation of the company’s internal culture, with active participation of the entire team. This inclusive process helped clarify and strengthen the organization’s core values—leadership, collaboration, and excellence. These foundational principles now guide the everyday actions of the team, shaping how they work together, engage with clients and partners, and contribute to the community.
精致而现代的视觉形象
A refined and contemporary visual identity
在 Beauvoir 的品牌战略支持以及 Locomotive 的视觉和数字革新的帮助下,新的品牌形象展现出一家现代、敏捷且极具人性化的企业。设计简洁现代,体现了公司力求将复杂转化为清晰,同时融合精致、优雅和精准的雄心。
With brand strategy support from Beauvoir, and a visual and digital overhaul by Locomotive, the new identity reflects a modern, agile, and profoundly human firm. The design is clean and contemporary, embodying the ambition to bring clarity to complexity, while blending finesse, elegance, and precision.
配色方案融合了舒缓的蓝色、中性色调和丰富的点缀,传达出自信、力量和现代感。受建筑曲线启发的细线图形和字体,营造出平衡而有条理的视觉语言。
The colour palette combines calming blues, neutral tones, and rich accents to convey confidence, strength, and modernity. Fine-line graphics and typography inspired by architectural curves create a visual language that is balanced and structured.
这一身份也通过一个充满活力的新网站得以体现,该网站的视觉节奏和负空间展示了项目并强化了强大、创新和前瞻性的品牌形象。
This identity also comes to life through a dynamic new website, where visual rhythm and negative space showcase projects and reinforce the image of a strong, innovative, and forward-looking brand.
体现GKC愿景的空间
Spaces that embody GKC’s vision
这一全新形象也体现在GKC的办公室中,尤其是其最近重新设计的蒙特利尔总部,该总部位于Gary-Carter街的一栋前工业建筑内。这些开放明亮的空间旨在促进协作、创造力和身心健康,完美体现了公司的协作文化和对创新的承诺。
This new identity is also reflected in GKC’s offices, notably in its recently redesigned Montreal headquarters, located in a former industrial building on Gary-Carter Street. Designed to foster collaboration, creativity, and well-being, these open and bright spaces perfectly embody the company’s collaborative culture and commitment to innovation.
关于GKC建筑与设计
About GKC Architecture & Design
愿景与行动的统一——65 年来,GKC 建筑设计公司一直是工业、办公场所和商业建筑领域值得信赖的权威机构。公司以其战略洞察力和卓越技术而闻名,致力于打造富有影响力、可持续发展的空间,体现客户的愿景和文化。
Aligning Vision and Action- for over 65 years, GKC Architecture & Design has been a trusted authority in industrial, workplace, and commercial architecture. Renowned for its strategic insight and technical excellence, the firm creates impactful, sustainable spaces that embody its clients’ ambitions and culture.
作为建筑师和首席顾问,GKC 每年完成约 400 万平方英尺的建筑,强调协作、清晰度和对业务目标的全面理解,以确保其管理的项目在功能、美观和财务方面的成功。
With approximately 4 million square feet completed each year as architect and prime consultant, GKC emphasizes collaboration, clarity, and a comprehensive understanding of business objectives to ensure the functional, aesthetic, and financial success of the projects it manages.
本建筑作品图文版权归设计机构及摄影团队所有,文章翻译,编辑、排版由ARCHINA完成,未经©️ARCHINA授权禁止任何形式的复制、改编或商业使用。媒体转载请标注完整项目信息及来源,侵权必究。欢迎转发。
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ARCHINA建筑中国成立22周年,在2025年我们将以行业媒体置身事内的视角,致力于为设计品牌带来影响力价值,启发、连接并催化产业可能性,为设计垂直领域内不同职能者赋能,共创“品牌力”与“可持续”并存的生态圈。
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在成立65周年之际,这家深耕工业与商业建筑领域的权威机构开启了战略新篇章。
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